Why ‘Bees with Stories’?
The few African honey varietals that currently make it to premium markets do so through bulk sales. As is the case for most raw materials sourced from developing countries, bulk prices are low. In addition, the beekeeping communities behind the products remain anonymous. To make beekeeping more profitable to African beekeepers, the strategy required calls for investing in turning the bulk honey into a branded packaged honey that meets export standards. ‘Bees with Stories’ was born out of this initiative. It is a social brand built around the idea that beekeepers deserve the spotlight for their diligent work in managing hives, as well as a bigger percentage of the profit made in selling bee products. With that in mind, the label on each product includes an insert to highlight the beekeeping community that helped in its production, and who will benefit from its sale directly.
Want to know more about our beekeepers? Click on the pictures below!